Sir Clive Woodward

Sir Clive Woodward, the former England rugby union coach and manager, and now working with the British Olympic Association, is famed for taking ideas from the business world and seeking to apply them to sport. Some of them seem utterly counterintuitive at first, such as his assertion that after a loss the team should go out and get drunk, but after a win, the team should have an 8am meeting. But after a pause for thought, maybe they’re not so mad after all. What is worth analysing more: why something worked, or why it didn’t? A scientist may say both, but I know I would enjoy reviewing tape of a win more than tape of a loss, and I concentrate better when I’m having fun. So maybe Sir Clive’s not such a mad hatter after all.

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